Forsiden/ English
Independent Google Ads and SEO audits
The people who check the advertising should not be the people who sell it.
Annonsekontroll is an independent audit service for online retailers. We do not manage campaigns, we do not resell media, and we take no percentage of your ad budget. We read your own exported data and document what it does – and does not – support.
This page is in English. The rest of this website is in Norwegian, because the service is currently delivered under Norwegian terms. Gå til den norske siden.
Why independence is the product
Almost every free audit is published by someone who wants the account.
Free account graders, scorecards and “health checks” are, with very few exceptions, produced by companies that sell advertising, ad management or optimisation software. That does not make them dishonest. It makes them structurally unable to conclude that the current setup is fine, or that the right answer is to spend less.
At the other end of the market, genuinely independent media auditing exists – and is priced for advertisers with media budgets in the millions. Between those two there has been very little for the ordinary online retailer.
That gap is what we were built for.
What we do
- Audit Google Ads performance from your own exports
- Run versioned, documented rules – the same checks every time
- Tie every finding to its source, its basis and a hash
- Run technical SEO checks on the storefront
- State plainly where the data was too thin to conclude
What we never do
- Manage or optimise your campaigns
- Take a percentage of your ad spend
- Take commission, kickback or referral fees for anything we recommend
- Audit an account operated by us or by a related party
- Ask for access to your advertising account
The method
A method that refuses to guess.
We separate what can be measured, what has to be judged, and what simply does not have a sound enough basis. A report can be withheld even when the client wants a quick answer.
- 01
Scope
Product, period, source and expected granularity are fixed before any analysis begins.
- 02
Validate
Format, fields, locale, period and data quality are checked before a single figure is used.
- 03
Analyse
Versioned rules compute the observations and record which assumptions applied.
- 04
Quality gate
A report is released only when both the machine gate and the human review have passed.
Two measures – no grade
Analysis coverage and data sufficiency.
Analysis coverage shows how much of the relevant, weighted module set could actually be completed.
Data sufficiency describes how robust the data was in the critical modules.
Neither says how “good” or “bad” the account is. We do not publish an overall score without a documented formula behind it.
Synthetic illustration. Not an actual client.
What we need from you
Three exports. No account access.
You export the data yourself from Google Ads and send it to us. We never ask for a login, an API key or manager-account access. This is not a technical shortcut – it is the whole point. An auditor holding the keys to the account is no longer an independent auditor.
It also means you can stop working with us at any time without revoking anything.
Where we are today – stated plainly
We sell in Norway. We are opening up carefully.
Annonsekontroll is operated by Amentis AS, a Norwegian company. Our published terms, our invoicing and our delivery commitments are written for Norwegian business customers. Prices on this website are shown in Norwegian kroner and our standard terms are governed by Norwegian law.
For clients outside Norway we therefore quote each engagement individually while our English terms and cross-border invoicing are being finalised. If that sounds like an unsatisfying answer, it is the honest one – and it is the same standard we apply to our reports.
We sell to businesses only.
Get in touch
Tell us briefly what you want audited.
Write to us in English with your storefront address, roughly what you spend, and whether the advertising is run in-house or by an agency. We will tell you what we can and cannot conclude before you commit to anything.
Please do not send passwords, API keys or raw export files in a first email.
Email usLegal entity